Media, Public Relations, Digital and Grassroots
In order to move customers, we must make a connection with them. And there are lots of ways to connect – through the usual and not so usual media, public relations, grassroots, digital platforms, etc. That’s why we call this area of Sunrise our Connections Team.
We strive to reach the right people at the right time with the right message. Period. Our team is comprised of seasoned media and public relations professionals who can put together focused and efficient plans using both non-traditional and traditional methods. This can range anywhere from word-of-mouth, social networking, internet, street teams, broadcast, outdoor, in-store, or some media channel we haven’t invented yet.
If it makes sense to reach the customer in a certain way, at a particular point in time, Sunrise Connections identifies that strategy and makes it happen.